What is Engagement Rate?
Engagement Rate is a metric that measures the level of interaction (likes, comments, shares) your content receives from your audience relative to your follower count. It is a key indicator of how well your content resonates with your audience.
How to Calculate?
The standard formula for calculating engagement rate per post is:
Engagement Rate = ((Likes + Comments) / Followers) × 100
For a more accurate representation, it is recommended to take the average likes and comments from your last 10-12 posts.
What is a Good Engagement Rate?
- Less than 1%: Low engagement.
- 1% - 3.5%: Average / Good engagement.
- 3.5% - 6%: High engagement.
- Above 6%: Very high engagement (Viral potential).